What is Printed XR?
Originally, XR was a generic term for technologies that fuse the real and virtual worlds with digital technology to enable the perception of things that do not exist in reality; technologies such as VR (virtual reality), AR (augmented reality), and MR (mixed reality) are all included in the XR category. Printed XR is a platform to realize them with printing technology, not digital technology.
*Printed XR is a term coined by SO-KEN Co.
Realization of "augmented reality" and "virtual reality" through printed materials with inkjet printing technology that changes pictures
!
Realization of "augmented reality" and "virtual reality" through printed materials with inkjet printing technology(Trickprint®) that changes pictures
AR
VR
Trickprint® is one product belonging to Printed XR and is a registered trademark of SO-KEN.
First, please watch the video about experiential entertainment
Five different Trickprint ® specifications
Innovative inkjet printing technology that combines "magic tricks" and "printing
We are developing a series of TRICK PRINT® products with the basic requirement that the visuals change in full color when triggered by a certain action. Currently, there are five types, each with different triggers and phenomena. The basic requirements for the printing technology are also interactivity (bidirectional), in that changes are triggered by the user's actions, and reversibility, in that the product can be used repeatedly.
※Click the top image to play the video, and the second image to go to the technical information page.
| From 14,400/m Yen (excluding tax) | ||
| Black light changes the picture. | ||
| Since 2010 |
| From 17,400/m Yen (excluding tax) | ||
| The picture changes when exposed to the sun. | ||
| Since 2013 |
| From 28,000/m Yen (excluding tax) | ||
| Flash photography changes the picture. | ||
| Since 2018 |
| From 23,000/m Yen (excluding tax) | ||
| Light from behind changes the picture. | ||
| Since 2019 |
| From 35,000/m Yen (excluding tax) | ||
| The picture changes depending on the angle of view. | ||
| Since 2021 |
| From 27,000/m Yen (excluding tax) | ||
| Colors develop when wetted and disappear when dry. | ||
| 2023年ー |
Reactive (interactive) even though it is printed! It moves! It changes! We have developed our own interactive printing "Trickprint ®", which is like a magic trick. Like a magic trick, it is possible to set up a "curiosity trap" so that information can be conveyed in a fun and interesting way.
Printed XR
is being used in the rapidly expanding "experiential entertainment" market
| Current mainstream technology | ||
| Digital XR | Sensor-linked projection mapping | Virtual fitting |
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| Other | Piano type staircase (sensor interlocked type) |
➡ |  |
Glowing Floor (sensor interlocked type) |
➡ |  |
 New technology |
| Printed XR（Trickprint ®） |
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Printed XR (Trickprint®) combines sign & display applications
The three purposes and benefits for which Printed XR is utilized
| 1 | For hands-on art that also serves as decoration |
2 | For experiential promotions in advertising space |
3 | For interactive exhibits in learning and interpretation |
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Benefits for Organizers: |
Benefits for Organizers: |
Benefits for Organizers: |
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| Visitors can be entertained in a fun way. | Increase the diffusion effect by making it participatory | Makes information interesting | |||
| Visitor Benefits: |
Visitor Benefits: |
Visitor Benefits: |
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| Enjoy a simulated view of the world | Experience the world view and brand image. | Understanding while playing | |||
Printed XR (Trickprint®) combines sign & display applications
The three purposes and benefits for which Printed XR is utilized
| 1.For hands-on art that also serves as decoration |
|
| Benefits for Organizers: |
| Visitors can be entertained in a fun way. |
| Visitor Benefits: |
| Enjoy a simulated view of the world |
| 2.For experiential promotions in advertising space |
|
| Benefits for Organizers: |
| Increase the diffusion effect by making it participatory |
| Visitor Benefits: |
| Experience the world view and brand image. |
| 3.For interactive exhibits in learning and interpretation |
|
| Benefits for Organizers: |
| Makes information interesting |
| Visitor Benefits: |
| Understanding while playing |
Creative value created by Printed XR
Printed XR's interactive technology allows for creative ideas to unfold, creating a world of depth through simulated reproduction.
Two creative expressions possible with Trickprint®
Right-brained expression
Events and phenomena that can be expressed through the development of two designs
Unique positioning that did not exist before
| Augmented reality | Virtual reality |  |
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| High | Entertainment that augments virtual reality within reality | Entertainment that plunges the user into virtual reality. | ||||||||
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Digital | AR Exhibition | Interactive wall | VR | Sensor-linked projection mapping | |||||
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| (a few minutes to start the experience) | (a few minutes to the end of the experience) | |||||||||
Trick |
White Space |
A position we didn't have before. | ||||||||
| Price | Printed XR "Trickprint®" Unrivaled competitiveness in cost performance and immediacy! |
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Interactive despite being prints, enabling "responsive" exhibits like digital XR. | Even though it is a print, it is not a "still image" and can be expressed with movement. | ||||||||
| Analog (modeling, printing) | Three-Dimensional Explanatory Panel | Hands-on Exhibits | Commemorative photo booth | Printed Wallpaper | ||||||
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| Low | Immediacy (a few seconds to start the experience) | Circularity (a few seconds to the end of the experience) | ||||||||
*This is advantageous when the budget is limited, when the target age group is wide, when the delivery time is short, or when the product is used in a place where it cannot stay.
| Digital｜Price: High | |
| Augmented reality | Virtual reality |
| Entertainment that augments virtual reality within reality | Entertainment that plunges the user into virtual reality. |
| AR Exhibition | VR |
|
|
| Interactive wall | Sensor-linked projection mapping |
|
|
| (a few minutes to start the experience) | (a few minutes to the end of the experience) |
| White Space Printed XR "Trickprint®" Unrivaled competitiveness in cost performance and immediacy! |
|
| Interactive despite being prints, enabling "responsive" exhibits like digital XR. | Even though it is a print, it is not a "still image" and can be expressed with movement. |
| A position we didn't have before. | |
| Three-Dimensional Explanatory Panel | Commemorative photo booth |
|
|
| Hands-on Exhibits | Printed Wallpaper |
|
|
| Immediacy (a few seconds to start the experience) | Circularity (a few seconds to the end of the experience) |
| Analog (display, print)｜Price: Low | |
*This is advantageous when the budget is limited, when the target age group is wide, when the delivery time is short, or when the product is used in a place where it cannot stay.
Proposal to enter a new market for large format printers for sign and graphic businesses
Would you like to enter the new and rapidly growing experiential entertainment market from the increasingly competitive printing market?
You can produce Trickprint® in-house with your printer below.
MIMAKI UCJV300 Series
MIMAKI JV300 Series
EPSON SC-S80650